0. Everything we do should look good in all major browsers
This is a requirement of all web designers. It is also rather difficult.
1. No transparent PNGs
PNG images are far, far superior to GIF images in almost every way (for stills). Yet we can't use them for transparent pixels and it's all IE6's fault. Transparent pixels in PNGs will simply not display in IE6 (but will in GIFs). Why care about IE6 when there's IE7? Because Microsoft is mean and won't let anyone without XP or higher use IE7 at all. I know this because I have Windows 2000, which I refuse to part with because I love it so much. I use Firefox, but not everyone knows to do that. So if some of our users still have Windows 98 or something, it simply won't work out.
( EDIT: I really, really want to break this rule whenever possible. PNG is superior.)
2. Will all sub-pages need to follow the look of the home page?
Sometimes yes, and sometimes no. What is appropriate for each page will be used. Quite actually, I like the idea of mass unification better. Which means that I wouldn't mind changing the reference page to something new. Yet the upcoming "for students" page (which is yet to be made) would look nice if it were similar to what the reference page is now. However, this doesn't need to be decided right away.
As I've said before, this is not only a good idea, but is essential. When I brought this up at a meeting, I recall that everyone agreed.
How this is to be implemented, however, is debatable. I'm still in favor of a table at the top of the page (like our site has right now) with the breadcrumb links put right into it.
4. Slim, centered tables are good
If we borrow anything from UNF, it's the table size. Very neat, and it looks more or less the same at all common resolutions. (Anyone with less than 800x600 should by now be used to absolutely nothing ever looking right). I know we've talked about this at a meeting before.
5. ULM has standard colors
This makes life quite a bit easier. The page colors I use the most are:
That's all from the old blog. In fact, now that I think of it, the old Blog was almost entirely about making pages. So it could be worth a look. Or not. http://www.ulm.edu/%7Eniemla/webpages.htm
I've used a teeny bit of CSS in some things I've made. But entirely tableless CSS? I have no idea. If anyone else knows how to compose something this way and make it look good on all major browsers, I'm all for it.
7. Do not compose in Word
Word makes a mess of your markup. I learned the hard way. Use something else, like Seamonkey.
...Does anyone have anything to add to this list that I have forgotten?